Scope and responsibility

This Privacy Policy describes the privacy practices of ModeAura in connection with modeaura.shop and related customer interactions. References to “ModeAura,” “we,” “us,” and “our” refer to the ModeAura store operating from 5618 YANA CT Kelseyville CA 95451.

This policy applies when you visit the store, create or use an account, place or attempt to place an order, sign up for communications, contact customer support, submit information, or otherwise interact with us.

Our store is hosted on Shopify. Shopify and other service providers may process personal information on our behalf or under their own privacy terms, depending on the service and the context.

Information we may collect

The information collected depends on how you interact with ModeAura, the features you use, the choices you make, and the services required to complete a transaction.

Contact and identity information

• Name, email address, telephone number, billing address, and shipping address.
• Account identifiers, login details, saved preferences, and communication settings.
• Information submitted when contacting customer support or making a privacy request.

Order and transaction information

• Products viewed, selected, purchased, returned, exchanged, or discussed with support.
• Order numbers, transaction status, shipping method, delivery information, and order history.
• Discount, refund, dispute, and customer service information associated with a purchase.

Payment information

Payment details are generally collected and processed by payment providers used through Shopify checkout. We may receive limited transaction information such as payment status, method type, billing details, and fraud-screening results, but we do not require customers to send full payment card information through email or ordinary support messages.

Device and usage information

• IP address, browser type, device type, operating system, and language settings.
• Pages viewed, links selected, search activity, cart activity, and interaction timestamps.
• Referral source, session information, cookie identifiers, and approximate location derived from network information.

Communications and submitted content

We may collect messages, photographs, product questions, support requests, feedback, reviews, survey responses, and other information you choose to submit.

Sources of personal information

We may obtain personal information from several sources according to the way you use the store.

• Directly from you: when you place an order, contact us, subscribe to communications, create an account, or submit a form.
• Automatically: through cookies, pixels, local storage, log files, and similar technologies used when you browse.
• From Shopify: through the ecommerce, checkout, account, security, analytics, and store services that support the site.
• From service providers: including payment, shipping, fulfillment, fraud prevention, analytics, advertising, and support providers.
• From permitted third parties: such as referral, marketing, social, or advertising partners when their services are enabled and applicable law permits the disclosure.

How we may use personal information

ModeAura may use personal information for the following business and commercial purposes, as appropriate to the interaction.

• Provide, operate, maintain, personalize, and improve the online store.
• Process checkout, payment, orders, refunds, returns, and delivery.
• Send order confirmations, shipping updates, service notices, and support responses.
• Maintain customer accounts, saved preferences, and order history.
• Respond to product questions, styling requests, complaints, and privacy inquiries.
• Detect, investigate, and help prevent fraud, abuse, security incidents, and unauthorized transactions.
• Measure store performance, diagnose technical issues, and understand customer interactions.
• Develop and improve product presentation, navigation, customer service, and store features.
• Send marketing communications where permitted and according to your choices.
• Comply with legal obligations, enforce store terms, and protect rights, safety, and property.
• Establish, exercise, or defend legal claims and respond to lawful requests.

Cookies and similar technologies

ModeAura, Shopify, and enabled service providers may use cookies, pixels, tags, local storage, software development tools, and similar technologies to operate and understand the store.

How these technologies may be used

• Essential functions: checkout, cart activity, account access, security, fraud prevention, and site operation.
• Preferences: remembering selected settings and supporting a more consistent store experience.
• Analytics: understanding visits, navigation, interactions, performance, and technical issues.
• Advertising: measuring campaigns and supporting interest-based or targeted advertising where enabled and permitted.

Browser and device settings may allow you to block or delete certain cookies. Disabling essential technologies may affect cart, account, checkout, security, or other store functions. Where legally required, additional cookie or privacy controls may be displayed on the storefront.

Global Privacy Control signals or similar preference signals may be recognized where required by applicable law and supported by the store’s configured privacy tools.

How information may be disclosed

We may disclose personal information when reasonably necessary to operate the store, complete transactions, provide services, maintain security, comply with law, or protect legitimate interests.

• Shopify: for ecommerce hosting, checkout, store operation, customer accounts, analytics, privacy tools, and security.
• Payment providers: to authorize, process, verify, settle, refund, and protect transactions.
• Shipping and order providers: to prepare, route, deliver, track, return, and support orders.
• Technology and support providers: for hosting, communications, customer service, analytics, security, and maintenance.
• Marketing and advertising providers: where their services are enabled, consented to, or otherwise permitted by law.
• Professional advisers: including legal, accounting, insurance, compliance, and fraud-prevention advisers.
• Authorities and legal recipients: when disclosure is required by law or reasonably necessary to protect rights and safety.
• Business transaction participants: in connection with a proposed or completed financing, reorganization, sale, transfer, merger, or similar transaction.

Service providers are expected to process information according to their agreements, instructions, legal obligations, and applicable privacy terms.

Advertising, marketing, and communication choices

Where permitted, ModeAura may use contact and interaction information to send product updates, accessory edits, store news, or other marketing communications.

You may unsubscribe from promotional email by using the unsubscribe option included in an applicable message or by contacting us. Unsubscribing from marketing does not prevent transactional messages concerning orders, payments, delivery, security, policy updates, or customer service.

We do not knowingly sell personal information in exchange for money. Depending on the advertising or analytics services enabled, certain disclosures may be treated as a “sale,” “sharing,” or use for targeted advertising under some privacy laws. Where applicable, you may use available storefront privacy controls or contact us to exercise a relevant choice.

Retention and information security

Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, maintaining transaction records, providing customer service, resolving disputes, preventing fraud, enforcing agreements, and meeting legal, tax, accounting, and compliance obligations.

Retention periods may vary according to the type of information, the relationship with the customer, legal requirements, operational needs, risk, and whether information is required to establish or defend a claim.

Security

We use reasonable administrative, organizational, and technical measures intended to protect personal information. No online system, transmission method, or storage environment can be guaranteed to be completely secure.

• Do not send complete payment card numbers or account passwords by ordinary email.
• Use a unique password and protect access to any customer account.
• Contact us promptly if you suspect unauthorized order or account activity.

Your privacy rights

Depending on where you live and subject to applicable law, you may have one or more rights regarding personal information.

• Request confirmation of whether personal information is processed.
• Request access to personal information and information about its use.
• Request correction of inaccurate or incomplete personal information.
• Request deletion of personal information, subject to lawful exceptions.
• Request restriction of or object to certain processing activities.
• Request a portable copy of eligible personal information.
• Withdraw consent where processing depends on consent.
• Opt out of certain sale, sharing, targeted advertising, or profiling activities where applicable.
• Limit certain uses of sensitive personal information where a relevant right applies.
• Appeal a decision regarding a privacy request where applicable.
• Exercise applicable rights without unlawful discrimination.

Submitting a request

Contact info@modeaura.shop and describe the right you wish to exercise. We may request information reasonably necessary to verify your identity, locate relevant records, protect against fraudulent requests, and understand the scope of your request.

An authorized agent may submit a request where applicable. We may ask for evidence of authorization and may need to verify the customer directly unless the law provides otherwise.

Certain information may be retained or excluded from a request where permitted or required for transaction records, fraud prevention, security, legal compliance, tax, accounting, dispute resolution, or other lawful purposes.

Children and international use

Children’s privacy

ModeAura is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact info@modeaura.shop so the situation can be reviewed.

Customers who have not reached the age of legal majority in their location should use the store only with the involvement and permission of a parent or legal guardian.

International processing

ModeAura, Shopify, and service providers may process information in countries other than the country where you live. Privacy laws and protections may differ between jurisdictions.

Where required, appropriate legal mechanisms may be used to support international transfers. Contact us for additional information relevant to your request and location.

Policy updates and contact

Changes to this policy

We may update this Privacy Policy to reflect changes in store operations, services, technology, legal requirements, or privacy practices. The revised policy will display an updated date.

When required, additional notice may be provided through the store, email, account communication, or another appropriate method.

Privacy contact

Contact ModeAura with questions, concerns, complaints, or requests relating to this policy or personal information.

• Email: info@modeaura.shop
• Phone: 6614381191
• Address: 5618 YANA CT Kelseyville CA 95451

Include enough information for us to understand your inquiry, but do not send complete payment card details, account passwords, or other unnecessary sensitive information through ordinary email.